MOST OUTSTANDING WEB PRESENCE NOMINEE
vietnamese student association at Louisiana state university
How did your organization excel in web presence and what strategies did you utilize in doing so?
Website:
One of the ways VSA-LSU has excelled in their web presence this year is the utilization of the website. On the front page of the website, is a mini slideshow of pictures of our members from various events that occurred throughout the year. Many members engaged with this slideshow and enjoyed seeing their pictures featured on it. The website created easy access for members to get involved within our own VSA. It was constantly being updated with upcoming events and intramurals. It was the one stop shop for members when they wanted to sign-up for any events, intramurals, or contact us with any questions. Outside of our VSA, it also contained information on other upcoming events hosted by other VSAs of the Gulf Coast Region. New to the website this year, is an updated monthly calendar. On days that other VSAs in the Gulf Coast were hosting events, the school’s logo would be placed on that day and when members clicked on the logos, it brought them directly to the school’s Instagram post promoting that event. This encouraged more members to go out and get involved in the Gulf Coast Region. The website was a platform that VSA-LSU used to get members engaged locally and regionally.
Snapchat: Intramural Highlights
The social media presence of VSA-LSU has dominated a variety of platforms, including Snapchat. Snapchat is a vital platform for VSA-LSU to not only inform its members of events, but to increase engagement. All events are given an insight through Snapchat in the eyes of the Public Relations Chair. All graphics and news are posted on Snapchat along with the highlights of the events. The most popular contents of the VSA-LSU snapchat are the intramural highlights. These highlights enable members who are unable to attend such events to feel included in the intramurals. Intramurals are great for active member engagement, and Snapchat allows for all members to feel such a way. Furthermore, the Snapchat highlights are a way to spotlight members. Moreover, this creates a welcoming and supportive environment for the members. Snapchat will always have an executive board member of VSA-LSU to cover the content of the events to ensure that the members are updated. The use of Snapchat enabled VSA-LSU to share and support its events such as the intramurals.
Tiktok
VSA-LSU holds a significant web presence through a variety of platforms. Social media is an important outlet for VSA-LSU to release informative news and creative content. Tiktok is new for VSA-LSU, but a great addition to its social media platforms. Tiktok is a creative outlet that allows members to get an insight on the light-heartedness and fun that is of VSA-LSU. Furthermore, Tiktok has allowed more engagement and interaction between the members of VSA-LSU, but other VSA members as well. The videos created on Tiktok also allow members to get an entertaining recap of the events. In addition, the variety of social media platforms has created a larger media presence for all the members’ respective interests and each platform is used to actively promote the other. Tiktok along with the other platforms has enabled VSA-LSU to enhance its creative and informative content through social media.